Can You Be Neutral on Tesla? Examining the Polarizing Phenomenon of Love or Loathe| Why Most People Hate Tesla ?
Main Reasons People Hate Tesla
Tesla is one of the most polarizing automotive brands, inspiring both die-hard fans as well as fierce critics. While Tesla vehicles are undoubtedly impressive technical achievements that have accelerated the adoption of electric vehicles (EVs), they also come with significant downsides that anger many drivers.
Why Most People Hate Tesla ?
Exorbitantly High Prices
As mentioned in the introduction, the number one reason potential customers avoid purchasing Tesla vehicles is their consistently exorbitant pricing across the model range. While Elon Musk has long promised more affordable, mass market Tesla’s, even the lowest cost options remain firmly in luxury vehicle territory out of reach for average consumers.
Specifically, the Tesla Model S sedan and Model X SUV both start at over $100,000 for just the base configuration. The Long Range Model S begins at $104,990 USD while the performance oriented Plaid version costs $137,990 before adding any upgrades or options. Meanwhile the 7-seat Model X SUV sees a current base price of $120,990.
Clearly, these pricing levels target wealthy luxury buyers who can afford six-figure vehicle purchases. And that immediately alienates a huge portion of drivers priced out from even considering Tesla’s flagship models.
As Musk once tweeted, “We designed Tesla Model 3 to be affordable enough to compare to a Camry or Accord so more people could afford it.” But in reality, even the lower cost Model 3 sedan and Model Y crossover start at pricing equivalent to entry level luxury vehicles from German brands.
The Model 3 now starts at $46,990 for the cheapest, almost stripper rear-wheel drive version. The dual motor all-wheel drive Long Range model jumps up to $57,990 in base form. As for the Model Y small crossover built on the Model 3 platform, its base Long Range version is now $65,990 before extras.
While significantly below the S and X models, these entry points between $47,000 to $66,000 still put them out of reach as true “mass market” vehicles. Instead, they compete against compact luxury segment players like the Audi A4, BMW 3-Series, Mercedes C-Class, Lexus IS, and Genesis G70 which all hover around $40,000 to start.
Notoriously Poor Build Quality
Once you do shell out anywhere from $50,000 to over $100,000 on a new Tesla, excited owners unfortunately often discover shoddily built vehicles that fail to reflect their premium price tags.
Since the early days when low volume production of the original Roadster and Model S began, Tesla has struggled with consistency and quality control compared to established luxury automakers. And over a decade later, build quality and reliability remains a sore point dragging down owner satisfaction and brand reputation.
Common issues reported across Tesla’s current lineup highlight what feels like a lack of basic manufacturing care and attention to detail. These range from large, uneven panel gaps visible on the bodywork to poorly aligned trim and mismatched paint tones. Opening and closing doors, the hood or trunk often showcase uneven shut lines well outside industry norms.
Inside, the situation fails to improve unfortunately. Since Tesla utilizes so many touchscreens and gloss black surfaces, every fingerprint and imperfection gets noticed. Owners routinely complain about clear dust and residue trapped under screens or glue leaking at seams that wouldn’t fly for rival Audi, BMW, or Mercedes models. Materials sometimes mimic cheaper economy car interiors despite premium price tags.
Mechanically, a continuous litany of random rattles, squeaks, and noises inside the cabin erode the feeling of durability. New Tesla owners vent their frustrations online after hearing buzzing, rattling AC vents or ill-fitting consoles literally weeks after purchase. Door handles have earned notoriety for suddenly failing or feeling on the verge of breaking. Clearly fit, finish, and longevity suffers versus German and Japanese rivals.
Tesla’s inability to match well-built cabins, precision assembly and rigorous quality assurance protocols seen at established premium automakers leaves many buyers feeling short-changed and angry considering the prices paid. It’s hard to justify cheap looking panels, uneven panel alignment, and rapid interior deterioration as “normal” in a $90,000 Model X that debuted in 2015. But new owners constantly face these disappointing realities.
Tesla’s Autopilot Problem Causing Crashes
Transitioning to some very serious downsides of Tesla ownership, another top complaint centers around safety issues with their controversial Autopilot advanced driver assistance system (ADAS) and its undelivered full self-driving promises.
Tesla and CEO Elon Musk have drawn intense scrutiny and criticism for overpromising Autopilot and Full Self Driving (FSD) capabilities that imply true autonomous vehicle functionality when that has yet to be achieved. Both the names Autopilot and FSD, flashy visualizations showing full autonomous operation during a PowerPoint presentation, and Musk’s tweets exaggerating abilities all set unrealistic expectations among customers.
This gap between actual ADAS features that simply provide basic adaptive cruise control, lane centering assistance, and automated emergency braking versus suggested full self-driving ready autonomy angers many buyers. It has also led to deadly crashes when drivers put too much faith in Autopilot’s limited capabilities.
For example, a tragic accident in Texas saw two men killed after their Tesla Model S crashed into a tree at high speed while neither were in the driver seat. Accident reports indicate the owner was sitting in the passenger side with the car on Autopilot while his friend sat unbuckled in the back. Likely relying too heavily on Tesla’s promises of self-driving tech instead of supervising like required, the vehicle veered off the road killing both riders.
Many critics called this crash Tesla’s “Autopilot Problem” – overpromising leading consumers into believing full autonomous function exists today. When instead the unclear system boundaries, limitations, and need for constant human monitoring during any ADAS activation has led countless users into placing too much trust. Other fatal crashes have also involved distracted drivers failing to pay attention as directed while Autopilot ran.
Tesla must shoulder blame for using ambiguous terminology, allowing inattentive use of driver aids, and making Full Self Driving capability seem further along than reality. That dangerous combination erodes public trust in Tesla safety promises.
Limited, Inconsistent Customer Service
Shifting gears to our next major grievance owners have against Tesla, another sore spot involves poor customer service support after you’ve purchased a vehicle.
Considering the premium prices paid for Models S, 3, X, and Y, customers expect a high level of responsive service when issues inevitably come up. Yet Tesla has become notorious for extended wait times reaching representatives, delays lasting weeks for parts and repairs, and lackluster communication from its mobile service fleet and physical service centers.
For example, many owners complain of extremely long hold times calling Tesla support numbers – averaging over an hour on hold just praying to eventually reach someone. Email communication receives limited responses with no direct access to service advisors or managers like luxury brand rivals often provide.
Appointment lead times also drag out much longer than expected – with some repair visits scheduled 3-6 weeks out even for seemingly minor issues. Korean YouTube vlogger Mr. Kim reported waiting over 40 days just for diagnosis and repair scheduling on his new Model 3 with a broken rear taillight and sensors. Unacceptable for a 2 month old $60k vehicle yet typical of Tesla customer service headaches.
Parts delays also reflect poorly on Tesla’s attention to owners once vehicles sell. Sourcing replacement components like new touchscreens, advanced computer modules, sensors, and body panels often means multi-week waits leaving cars sitting in service centers or drivers without transportation. Rental cars and loaners also remain very difficult to access unlike at luxury dealers.
Tesla’s customer service troubles leave many feeling stranded, abandoned, and second-class after their initial quality and reliability issues surface. For a young company with its survival dependent on return sales and word of mouth buzz, such poor post-purchase support fails to satisfy.
Expensive Battery Replacements
Drilling deeper into some of the functional problems that turn Tesla owners against the brand, let’s examine issues around battery pack replacements.
As the most expensive component in an electric vehicle, the lithium ion battery pack plays an essential role in providing acceptable range to make EVs practical transportation. But the downside remains that replacement costs down the road once packs degrade can be astronomical.
Tesla generally provides an 8 year, 100,000 to 150,000 mile warranty on their battery packs depending on model. However, once that coverage expires, swapped packs range from $16,000 to over $20,000 – basically the value of many economy cars alone.
Examples online showcase Model S and X owners hit with $20,000-plus invoices after the batteries in their aging vehicles lose increasing chunks of the original rated capacity. Since capacities dropping to 70% or below can leave previously functional commuter cars suddenly useless for daily driving duties, owners find themselves hostage to painfully expensive fixes.
But even before that 8 year mark, some Tesla vehicles have exhibited premature issues suggestive of flaws in initial manufacturing or thermal management. YouTuber Rich Rebuilds demonstrated a 2014 Model S battery pack needing complete replacement despite just 70,000 miles – well short of expected longevity. In cases like that, drivers are on their own past the 4 year, 50,000 mile coverage period.
Considering EVs depend fundamentally on properly functioning batteries, their high degradation and failure rates along with extremely costly replacements definitely help explain some of the growing discontent with Tesla ownership. Adding in long delays to source hard-to-get packs leaves many disgruntled drivers vowing to never return.
Fast Wearing Tires
Moving onto another area that burns Tesla owners – accelerated tire wear issues. This stems from a combination of factors that see expensive rubber getting rapidly eaten away.
First, the instant torque delivered by electric motors puts far greater strain on tires during acceleration compared to gentle gas engines. All that instant rotational force when stomping the accelerator from 0 to 60 mph in under 3 seconds in some Performance models means more slippage and wear.
Second, the heavyweight batteries packed along the floor plans of Tesla’s S, 3, X and Y also take a toll versus lighter gas-powered rivals. Heavier curb weights increase mechanical grip needed to maintain control.
Finally, poor wheel alignment setups from the factory and uneven tire wear point to a lack of precision. Many owners share photos online of bald patches indicating alignment problems causing tires to scrub and wear unevenly. Requiring fresh rubber less than 15,000 miles into ownership frustrates buyers who expect 50,000+ mile durability as the norm.
While Tesla does warn about increased tire wear in its owner’s manuals, the magnitude of real world differences still catch drivers off guard. Needing $1500+ tire changes yearly despite careful driving leaves many hopping mad – especially when dealers quote another 6+ weeks for appointments due to backup.
Performance Issues in Cold Weather
Shifting to some of the functionality limitations that anger Tesla owners, especially those in colder northern climates, we arrive at reduced performance in frigid temperatures. This stems from innate battery chemistry constraints.
Essentially, the lithium ion cells used in Tesla battery packs suffer noticeable loss of both stored energy capacity and power delivery under cold conditions. Owners report as much as a 30-40% range hit trying to drive in freezing winter temps or blizzards.
For example, a Long Range Model 3 rated at 358 miles by the EPA may struggle to even hit 200 real world miles in bitter cold or snow. The cells literally can’t discharge as much of their capacity due to higher interior electrical resistance when chilled. Acceleration also falls off as battery output power diminishes. This can be not just inconvenient but potentially dangerous trying to merge and navigate highways.
Meanwhile rival electric vehicles using different cell chemistry formulations like the Porsche Taycan suffer less severe cold weather drawbacks. But Tesla’s choices clearly degrade dramatically for drivers in Alaska, Canada, Scandinavia or anywhere frigid winter weather appears. Batteries meant for temperate California just don’t stack up in extreme snow or sub zero scenarios.
That’s a huge problem now limiting adoption and satisfaction across huge swaths of global markets. So Tesla still hasn’t fully matched the refueling convenience or all-season versatility of gasoline counterparts after nearly 20 years trying. No wonder many cold weather owners feel let down.
Forced Software Updates
Transitioning to some technology grievances now, a divisive aspect of Tesla ownership includes the forced software update model. Unlike rival vehicles, owners lack control over if or when updates get pushed to their cars.
As a company founded in Silicon Valley with deep software engineering roots, Tesla pioneered wireless over-the-air (OTA) vehicle firmware upgrades transmitted online. This allows enhancing features and performance without physical service visits. However, the downside centers around owners being unable to opt-out from updates less interested consumers may want nothing to do with.
For example, when Tesla introduced its controversial “Full Self-Driving” reboot requiring $15,000 upfront for beta test access, all vehicles received associated firmware changes overnight. This enraged drivers uninterested in that pricey add-on who suddenly faced different vehicle controls and nags to activate because Tesla pushed updates without asking first.
Other large revisions have introduced bugs from incompletely vetted code, leading to issues like locked touchscreens, broken HVAC controls, loss of range, and sudden system crashes. And once pushed remotely, only Tesla technicians can rollback firmware downgrades. So owners face hands tied plus long service delays waiting for fixes. No option exists for easily rejecting problematic releases like other cars receive through dealers before user install.
Essentially, the forced software updates leave Tesla drivers powerless against changes they may deeply dislike, distrust or want no part of. Yet lacking rollback capabilities or approval authority over altering their $50k+ vehicle’s functions introduces understandable frustration at the brand. Many owners just want to drive without dealing with Tesla remolding their car overnight.
Elon Musk Controversies and Personality Cult Backlash
Shifting gears from purely functional concerns to interpersonal sources of animosity, Tesla and CEO Elon Musk himself drive strong negative reactions from some based on controversial actions taken.
While a charismatic visionary engineer responsible for advancing electric vehicle adoption further than anyone imagined, Musk himself remains a divisive public figure. His erratic behavior and communication style rub many the wrong way.
For example, Musk ignited public outrage and prompted an SEC investigation in 2018 after falsely claiming funding was “secured” to take Tesla private at $420 per share. That brazen tweet alongside berating Wall Street analysts for asking “boneheaded questions” fuel perceptions of instability and arrogance.
Additionally concerning lawsuits for suddenly branding a rescue diver helping save children trapped in a Thailand cave a “pedo guy” without evidence demonstrate vindictiveness. Reports of extreme working conditions and high executive turnover inside Tesla also suggest challenges managing staff using empathy.
Musk also draws skepticism for repeatedly touting technological achievements years ahead of validated timelines to bolster stock excitement. Be it rocket landing promises, Full Self Driving by 2020, complete autonomy ready very soon, robot taxis shuttling passengers and other futures that fail to materialize damage his credibility. Where does endemic overpromising end and misleading exaggeration begin?
Elon Musk’s behavior directly worsens brand sentiment among certain demographics already clashing against his politically left environmentalism. For conservatives, logic driven buyers and skeptics of his braggadocio style, Tesla gets lumped in with dislike of its bombastic CEO.
Cryptocurrency Drama
Further examining some of the self-inflicted public relations headaches Tesla has weathered recently, an episode triggering particular anger centered around Bitcoin and cryptocurrency engagement.
Back in March 2021, Tesla excited investors by announcing purchases of $1.5 billion in Bitcoin alongside plans to accept it as payment for vehicles. The move boosted the soaring crypto asset to new highs with Tesla’s stamp of approval. However, just two months later, Elon Musk abruptly reversed course claiming environmental impact concerns over Bitcoin’s intensive energy overhead.
This extreme flip flop left supporters high and dry, damaging trust in the brand from crypto owners. Dashing the hopes of using Bitcoin to buy a Model 3 angered advocates who had taken Elon’s embrace at face value.
Making matters worse, in the very same statement nixing BTC payments, Musk touted hopes to accept joke meme asset DogeCoin instead. That whiplash style pivot indignified holders of the leading cryptocurrency. Then the highly volatile Doge asset crashed over 60% weeks later after Musk’s highly anticipated Saturday Night Live appearance fell flat, eroding Tesla’s image further.
In summary, Tesla’s half-baked rollercoaster engagement with digital assets like Bitcoin fed resentment among Owners already bought into their premise. The unprofessional, amateurish approach left stakeholders feeling strung along after initially welcoming Tesla’s trailblazing support. Broken promises and wasted time don’t build loyalty.
Privacy Concerns Due to In-Car Cameras
Transitioning to some unease among certain owners surrounding privacy, Tesla stands out for its extensive in-car camera presence monitoring drivers constantly during operation.
Unlike other production vehicles on the road today, Tesla models feature multiple exterior cameras used for sensor based Autopilot functionality. But they also embed interior driver facing cameras near the rearview mirror keeping eyes on whoever is behind the wheel too.
Ostensibly, these interior cameras serve a safety purpose to monitor driver attention levels when Autopilot is activated. As a supervised driver assistance system, it aims to ensure human drivers stay engaged as legally necessary during any semi-autonomous mode use.
However, the always-on nature of these inward looking lenses makes some owners deeply uncomfortable even when driving manually with no automation enabled. The feeling of being perpetually recorded while paying for a vehicle strains trust for skeptics. Video also flows back to Tesla via wireless transmission heightening cybersecurity reservations.
Making concerns worse, Tesla flickers the interior camera light when suspicious inconsistent driver profiles appear. This “Driver Monitoring” nanny state style scrutiny strikes some as downright invasive despite claims of practical intentions around settings, calibration or safety functionality.
While Tesla does display an icon indicating recording status, the in-house Silicon Valley based engineering team still arouses more uncertainty over ulterior motives than mature third party suppliers. It all contributes towards a nagging Big Brother atmosphere certain owners deeply resent.
High Repair Costs After Accidents
Shifting gears to additional ownership drawbacks, we arrive at the lofty repair costs commonly triggered by accidents across the Tesla lineup.
Being complex vehicles blending advanced battery technology with vast amounts of proprietary sensors and computerized components, Teslas lack much modularity or cross compatibility with other automakers. Components must be specially ordered direct from Tesla with prices set at the manufacturer’s discretion given limited third party alternative parts suppliers exist today.
This gives Tesla enormous control pricing any collision repairs required through authorized service centers to obtain genuine replacement items. Whether bodywork, mechanical repairs or electrical fixes – costs run high. Online posts showcase fender bender bills approaching $20,000 and beyond for seemingly minor damage needing bumper brackets, sensors and trim refinished.
High performance modules for symptoms like glitchy screens or HVAC also demonstrate expensive pricing leverage only Tesla possesses for spare components. $1500 for a Model 3 main touchscreen from Tesla directly gives no option but to pay their markup.
Insurance cost also trend higher for many Tesla vehicles given young demographics drawn towards performance variants especially. Erratic driving plus speeding tickets earn negative points reflected in soaring premiums. And when crashes do happen, lengthy delays awaiting both diagnosis appointments and specialized parts shipments keep vehicles languishing for weeks in body shops.
Overall, the high collision repair costs and delays dealing with Tesla service networks leaves victims frustrated. Support channels for Telsa insurance and post-accident assistance may talk the talk but frequently fail walking the walk for owners in distress needing urgent help. That breeds understandable resentment when vehicles sit immobilized waiting on solutions.
Becoming “Moving Fireballs”
Expanding on the repair challenges with crashed Tesla vehicles, another top safety concern centers around high voltage battery pack fires triggered by accidents.
Gasoline powered vehicles carry well-known risks of igniting spilled fuel if punctured tanks meet sparking electrical components, hot exhaust sections, or trouble arises during extraction of trapped passengers. But electric vehicles introduce their own unique fire hazards tied to complex lithium ion battery packs compromised in wrecks.
Once the several thousand volatile chemical cells packed inside Tesla battery assemblies face structural damage, intense fires can erupt and repeatedly reignite. Thermal runaway sparks a difficult to extinguish chain reaction as cells fail. This produces rightfully concerning “moving fireballs” emergency responders struggle containing safely once ignited.
Cases have emerged of seemingly controlled Tesla accident scenes rapidly turning into dangerous infernos tens of minutes later as smoldering cells suddenly combust and spew noxious smoke. The toxic fumes, explosion dangers from rekindling power packs, and challenges fully extinguishing the intense heat battery fires emit make EVs arguably more hazardous rescue sites.
While Tesla argues their engineering isolates battery pack sections during crashes to prevent system wide thermal runaway, clearly risks remain heightened to first responders relative to gas cars based on fiery outcomes.
Any model able to spontaneously reignite multiple times even after firefighters quell the initial flames demonstrates worrisome unsolved deficiencies. Those haunting images and videos understandably scare many witnesses skeptical the still maturing technology is truly ready for mass adoption.
Weight Limits in Cars
Moving onto some practical limitations of Tesla ownership, the extreme battery densities needed for adequate driving range also impose strict weight restrictions onmodels.
Unlike fossil fuel powered rivals, the Tesla lineup offers no ability to mount roof storage racks, attach heavy trailers or haul oversized cargo. The unibody chassis and suspensions aim to minimize mass for efficiency, lacking spare capacity. Small interiors also limit passenger capacity to 5 average sized adults at most.
For example, don’t expect throwing bulky items on your Model 3 roof or towing jet skis, a boat or camper using a Model Y. You’ll overload the architecture risking damage plus limited warranties. Even interior hauling fits tight around the battery pack floor design. In terms of usable utility transporting people, payload or accessories – Teslas lag familiar nameplates.
This surprises new owners shifting from conventional SUVs or crossovers accustomed to frequently handling home improvement hauls at the hardware store or hitting the lake with all the toys in tow. But battery obsessed designs focusing on range and performance more than versatility leave Tesla models poorly matched to owners with legitimate heavy duty transportation needs.
While the vehicles advertise seating for 5 plus a small front trunk, overall roominess and flexibility disappoint relative to expectation. Don’t believe you can simply replace an outgoing 3-row minivan, truck, or full-size utility vehicle 1:1 with a Tesla and preserve capability. The compromises around weight restrictions imposed by BMI battery design force tough reality checks for cargo intensive drivers.
Limited Model/Feature Choices
Expanding on the practicality limitations of Tesla ownership, another area sparking pushback includes the narrow model range and feature set options compared to established automakers.
As a young company only manufacturing electric vehicles so far, Tesla cannot match the breadth of models spanning multiple powertrain types legacy brands offer established fans. For example, while the Model 3 sells well as their mass market electric sedan entry, no compact SUV, truck, minivan or other affordable mainstream segments exist yet in a battery EV variant from Tesla.
Their lineup also heavily emphasizes more premium offerings, starting over $46,000 for the cheapest Model 3 RWD trim. That leaves huge sections of cost conscious shoppers seeking EVs under $35,000 completely unaddressed by Tesla today. Want a subcompact or electric pickup on a budget? Keep waiting…
Feature diversity also badly trails giants like Toyota or VW. Don’t expect luxuries like ventilated/massaging seats, surround view camera systems, heated windshields or wiper blades, console refrigerators, multiple powertrain flavors from hybrid to turbo gasoline upgrades, sophisticated sound systems, V2X vehicle communications or other niceties. Tesla primarily competes on range, acceleration and charging network access more than pampering or high tech options.
Tesla’s narrow focus on a small cadre of models catering primarily towards wealthier technology enthusiasts dampens mainstream appeal. Lacking affordable work trucks, 7-seat family carriers, plush luxury flagships and diverse features limits adoption outside West Coast elites. Tesla must expand horizons to democratize sustainable transportation for the masses long term.
Lack of Investment in Marketing
Transitioning topics again, an additional complaint lobbed at Tesla involves negligible spending on traditional advertising, sales incentives or discounts to lure customers. This ties into perceptions the company arrogantly assumes superior products sell themselves.
Unlike other automakers pouring billions annually into vehicle marketing plus regional dealer incentives to boost local sales, Tesla rejects that entire model. You won’t find glossy mainstream ads highlighting their models outside niche publications. Nor can buyers haggle for discounts off sticker pricing at independently operated franchise showrooms.
Tesla operates direct sales globally via an online order focused, set price approach from corporate owned stores. While simplifying transactions and distribution tied closely to headquarters, the model forfeits consumer facing marketing tailored for regional demographics. National TV spots, localized promotions sales events, and season closeout prices all disappear in Tesla’s strategy.
For some buyers accustomed to steep discounts off new vehicle pricing from dealerships desperate to hit quotas, Tesla’s fixed pricing sticks out. Without the popular 20%+ deals expected when negotiating on compsetitke models, value focused drivers balk at paying “full” retail minus incentives other brands readily supply.
This amplifies resentment among consumers already skeptical of Tesla’s unconventional approach upending norms around franchised dealers handling marketing and vehicle transactions.
To critics, the lack of splashy advertising, harvest promotional sales, and willingness to incentivize purchases through discounting smacks of arrogance. Tesla expects customers to come as-is rather than fighting for each sale.
Perception Tesla/Elon Musk are Liberal
Expanding on interpersonal sources of resentment certain demographics may harbor towards Tesla, the politics surrounding both corporate values and CEO Elon Musk himself drive negativity.
As a California based disruptor tackling climate change by eliminating fossil fuel vehicles, Tesla naturally aligns closer with progressive Democratic party ideals in the US. The company’s branding emphasizes visions of an electrified future powered by renewable energy – messaging echoing left-leaning priorities.
Meanwhile, Elon Musk outwardly endorses environmental proposals like carbon taxes while donating towards liberal political candidates and causes. He directly engages advocating policies to spur sustainable transportation adoption through subsidies and regulations with Democrats rather than conservative officials less sympathetic towards those ideas.
This political posturing and background as a Silicon Valley darling earning billions in green subsidies alienates right-leaning consumers already skeptical of both cultural liberalism and perceived big government overreach. Just as leftists boycott Chick-Fil-A or Hobby Lobby over social policy disagreements, conservatives lash out against figureheads like Musk and Tesla representing opposing ideologies.
For red state pickup truck loyalists laughing at the cybertruck’s unusual styling or doubting EVs capabilities as “woke” gimmicks, elements of groupthink contempt arise.
Tesla’s messaging caters more towards western urbanites appreciating technological progress through globalism, not heartland nationalists fearing brains are replacing brawn. The culture clash spreads perceptions Tesla exemplifies threatening elite coastal priorities threatening sacred beliefs for many football loving, meat eating tradtionalists.
Why Some Still Love Tesla
Even with the myriad of high profile complaints covered so far about Tesla quality, service, capability limits, and customer satisfaction shortcomings – the polarizing brand still maintains a very loyal following enamored by constant innovation.
While failing to entirely deliver full self-driving capability yet, Tesla’s over the air software update model and Autopilot driver assistance features still blow away the primitive systems from most legacy automakers.
Regular enhancements add functionality years ahead of rivals who consider major upgrades on 5-7 year vehicle generational cycles. That radical difference in advancement pace earns forgiveness for overpromising issues.
Tesla battery range and ultra fast charging technology also humbles gasoline competitors, with over 400 miles now possible between recharging pitstops. Saving hours on long trips cements the convenience advantage EVs provide for roadtrippers and commuters alike versus fossil fuel growing pains.
And with the sprawling Tesla Supercharger network filling in nationwide, more adopters gain confidence about exploring destinations beyond their city confident ample plugs enable the journey. The charging infrastructure buildout lays the foundation for mass EV adoption as barriers to entry keep lowering.
While still not matching elite German luxury brands in interior refinements, features or service – Tesla vehicles excitement through blistering performance stats and access to the future draw technophiles in. There’s profound appeal about the idea of owning the iPhone or MacBook of cars. The cutting edge factors outweigh shortfalls on other dimensions.
The Future of Public Perception
Predicting how public opinion may shift regarding Tesla down the road depends greatly on priorities changing to address the biggest pain points lamented regularly by critics today.
If Tesla can improve build quality consistency to cut down on easily visible issues like uneven body panels and shoddy paint jobs, that aesthetic element denting pride of ownership today will transform. Recent feedback suggests incremental progress at limiting the most glaring defects plaguing earlier efforts. Although still trailing refined Germans, additional factory experience should hone precision.
Cost reductions may also democratize adoption to win over more of middle class America beyond just the tech industry elites flocking to Teslas as status symbols now. The long promised $25,000 model could prove pivotal expanding appeal by budget conscience families seeking an affordable EV with decent range. If it arrives packing better value targeting average households instead of primarily luxury shoppers, perception shifts favorably.
Customer service and support will need significant investments though – from improving call center responsiveness to expanding repair facilities enabling prompt diagnosis and maintenance.
Additional mobile ranger vehicles performing house calls plus enhanced parts availability would demonstrate better commitment standing behind products long term. Early owners braved through a bumpy journey but mainstream success requires matching Toyota, GM or Ford professionalism servicing what is sold.
But Quality Inconsistencies Remain
However, quality likely stays inconsistent at times given Tesla’s minuscule size versus enormous automakers matching output every quarter what Tesla managed producing in its entire history so far. It took Toyota over a half century to cement sterling reputation for durability through continuous refinement. 15 year old Tesla must avoid distraction launching new models when existing owners still encounter frustrations requiring attention.
Walking the tightrope balancing ambitious innovations with creed improving present lineup maturity before diverting resources on the next big thing will determine brand trust. Tesla wants having your car spontaneously accelerate or brake under Autopilot seen as quaint growing pain not fundamental flaw.
For supporters today wowed by futuristic ideas, current shortfalls get forgiven as understanding quality lags trailblazing new technologies. But retaining loyalty long run means matching reliability reviewers like J.D. Power and Consumer Reports highlight as mandatory improving ratings.
Love-Hate Relationship Expected to Continue
In the end, Tesla will probably always polarize opinions sharply due to defiant attitude tipping sacred cows about automobile norms while simultaneously amazing us expanding what electric vehicles can achieve kilometre by kilometre.
Few brands spark endless debate quite like combining Silicon Valley’s ethos to “move fast and break things” with 100+ year old Detroit tradition cautiously honing mature designs generations long. But collisions yield insight.
Tesla forces us reimagining what sustainable transport looks, feels and enables via freedom. They reveal long held consumer assumptions as unnecessary barriers self imposed by limited imagination, not laws of physics.
It’s painful at times but rebirth often is. Vision demands patience balancing grand ambition with disciplined follow through.